PERSONA Your Own Digital Self

Persona ​is ​designed ​as ​a ​decentralized ​application ​with ​no ​single ​point ​of ​failure, keeping ​all ​records ​encrypted.The ​individuals ​have ​the ​control ​over ​the ​granularity of ​the ​details ​they ​want ​to ​share,​with ​whom ​they ​are ​sharing ​it ​and ​for ​how ​long.Persona represents the solution for identity management, aligned with the latest data protection regulations.Its scope is to empower the customer and grant him/her the control over their personal data as well as the means to secure access to their private details.By using Persona, the individual spends less time updating their data and service providers can access the latest version of the customer data.Visit to Official website https://persona.im/
Persona ​leverages ​the ​blockchain ​features, ​allowing ​a ​company ​to ​offer ​KYC services to ​third ​party ​as ​well ​as ​benefitting ​from ​each ​other’s ​services.The verification process ​has ​two ​levels,Community ​and ​Professional ​KYC.

Features
- Single Identity Management stress-free
Persona harnesses the power of blockchain technology for hassle-free identity management.It’s like a single sign-on for all the websites you are already using.And the source for the future web application you’re not using right now.
- The community is here to support you
Your digital identity is based on cross-verification made by multiple entities.Search for Persona notaries near you and get your identity check up to 90%.The rest of 10% is based on a KYC process performed with a corporate partner (a service provider that you are already enrolled with).
- Your personal details are yours, and yours only
You are the de facto owner of your data. Therefore, in order to have access to a service or device,you need to explicitly agree to share it.The party entrusted with this kind of data is supposed to take all the necessary actions in order to protect it and protect you.
- You are in the center. Let’s build from there.
Persona is about you and your interaction with the outside world.You’ll be able to create your own halo based on your data medical records,fitness progress or social media accounts.You’ll be able to give access or revoke access to your details as you please since they’re yours.

The ​main ​goals ​of ​Persona ​:
1.To leverage ​on ​identity management ​services ​for ​the ​individual based ​on ​what ​the ​blockchain ​technology can ​offer
2.To ​protect ​individuals ​personal details.​While ​it ​is ​obvious ​that individuals ​need ​to provide ​their details ​to ​various ​entities,​they have ​no ​control ​over ​it ​after sharing. Persona ​puts individuals ​back ​in ​the ​driver seat
3.To empower ​each ​person ​and to ​give ​them ​the ​power ​on ​what ​it shares ​and ​with whom ​when ​it ​comes about ​their ​identity ​and ​private ​details
4.To allow ​entrusted ​third ​parties which ​with ​private ​details ​to ​enrich their ​services ​by ​offering ​trust ​as ​a service
5.To prevent ​fake ​news,​by ​providing ​a decentralized ​identity ​management ​system, Persona ​will ​provide ​the ​trust ​level ​we ​all need ​when ​we ​rely ​on ​news ​based ​on ​the public ​Persona ​profile ​of ​any ​content ​creator,we ​can ​track ​down ​news ​to ​their ​source
6.To streamline ​onboarding process ​since ​an ​individual ​might be ​already ​checked ​by ​some entity ​enrolled ​in ​the ​system

The ​PRS ​token ​is ​a ​utility ​token,​that ​is ​used ​by ​the ​platform ​in ​order ​to ​issue verifications.​For ​each ​verification ​PRS ​tokens ​are ​used.The ​tokens ​circulate ​in ​the environment ​and,​if ​needed ​more ​will ​be ​created ​as ​the ​platform ​becomes ​more mature.
The ICO begins on 16 Jan and ends on 16 Feb 2018
The ​seeded ​number ​of ​tokens ​will ​be ​100,000,000 ​PRS.
The ​price ​for ​one ​PRS ​token is ​$0.2. ​
The ​total ​allocation ​for ​the ​100,000,000 ​PRS
- 70,000,000 ​PRS ​allocated ​for ​the ​TGE
- 15,000,000 ​PRS ​allocated ​for ​the ​team ​composed ​of ​the ​co-founders.The tokens ​allocated ​to ​the ​team ​will ​be ​vested ​over ​a ​three-year ​period,​split ​into yearly payments ​as ​following:
- 10% ​at ​genesis
- 30% ​after ​12 ​months
- 30% ​after ​24 ​months
- 30% ​after ​36 ​months
- 12,000,000 ​PRS ​allocated ​for ​the ​Persona ​Startup ​Fund
- 1,000,000 ​PRS ​allocated ​for ​the ​advisors. ​The ​tokens ​allocated ​for ​the ​advisors will ​be ​vested ​over ​a ​period ​of ​6 ​months
- 2,000,000 ​PRS ​allocated ​to ​the ​bounty.
There ​are ​70,000,000 ​PRS ​allocated ​to ​the ​TGE, ​split ​into ​one ​Private ​Sale ​and ​a three-phase ​Public ​Sale, ​as ​illustrated ​in ​below :



The ​estimated ​income ​based ​on ​the ​Token ​Generation ​Event ​is ​between ​$9.3M ​and $14M ​(cryptocurrency ​equivalent).The ​raised ​funds ​will ​be ​used ​for ​a ​period ​of ​at least ​three ​years,​spread ​into ​the ​following ​categories:
- Software ​development ​(Blockchain ​Development ​​IPFS ​Implementation,SmartBridge ​Development,​Mobile ​and ​Web ​development ​and Maintenance)
- Legal ​fees ​(GDPR ​compliance ​analysis, ​Company ​Certificates, ​legal ​support,etc)
- Business ​development ​(take ​part ​in ​top ​blockchain ​and ​fintech ​events ​around the ​world,​establish ​business ​relations ​with ​companies ​that ​are ​interested ​in implementing ​Persona).
- Audit ​of ​the ​procedures ​and ​setting-up ​a ​legalized ​notary ​system.The ​split ​of ​the ​income ​for ​the ​first ​3 ​years ​is ​estimated ​as ​following:

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